Case Studies
IT Services: e Commerce Solutions
Nature of Organization:
InnerVisions is a multi-ethnic, multi-cultural network of people who embrace a mixture of spiritual philosophies and believe that all individuals must be empowered with the spiritual strength. InnerVisions is hailing from Maryland and USA while drawing inspirations from the well known spiritual teacher Iyanla Vanzant. It takes pride in making valuable contributions to the entire world through their healing of the mind, body and spirit.
Issues
Previously, InnerVisions had an old-modeled and outdated website both in terms of presentation as well as functionality. After a detailed sharing of forethought with InnerVisions, we observed the following drawbacks and features that required instant changes:
- Poor flash introduction that was neither fluid nor portrayed the corporate strength of Iyanla Vanzant.
- An ill-coordinated and disjointed website
- Mismanagement due to inventory managed by a third party vendor
- Required features to enable regular updates
- Absence of dynamic links
Remedies
We provided a complete face-lift to the website with the addition of many new and interesting features, like:
- An eye-catching spiritual Flash introduction of Iyanla Vanzant
- An easy browsing and navigable skeletal framework with JavaScript (dropdown menus)
- Registration forms in PDF format, making it a one-stop solution
- Content Management System was the most important feature that gave InnerVision total web autonomy. CMS enabled them to direct their own shopping cart, maintain members list, track orders, populate several links and also send mass newsletters.
Benefits
InnerVisions proudly presents a website that gives a true reflection of their distinctive and aesthetic off-line business model. The new website has allowed them to command full rein of the entire distribution and sales processes of their patented merchandise, giving a considerable plunge in the areas of resource and man management. Possessing the innovative CMS, they could operate and manage the site themselves that further proved to be a significant cost-cutting exercise. |
