Case Studies
Industry: Whole Sellers & Retail
IT Services: e Commerce Solutions
Nature of Business:
Fleur de Lis is a well known floral store located in Maidenhead in the UK. Established in the year 2004, the store deals in flowers for all occasions. A successful floral store offline, it decided to take the leap and have an online presence also. The owners were however, completely foreign to the essentials and the requirements that were necessary in order to venture into the vast online market.
Issues Faced:
The complete novelty of the owners as regards the conjectures of maintaining an online trade made the task of providing an ecommerce solution for this company a challenge for Infinity Informations. Infinity faced another issue while giving them an effective ecommerce solution. Fleur de Lis did not take orders after 12 noon and the store remains closed on Sundays. This piece of information had to be incorporated in the solution in such a way that the message is conveyed in an intelligible way to the visitors of the site.
Remedies:
Fleur de Lis is our first client whom we guided through the technical ABCs of successful estore operation. We fortified the company owners with the technical and practical knowledge of running their store online by providing them training, with the help of a demo. We literally guided them from step one starting with the elementary knowledge on the field, and then with the aid of the software webex we gave them a live demo on how to manage their CMS. Apart from the live demo a technical manual was also given in which all steps relating to the CMS were detailed.
The second problem was also of a very novel kind. Our developers agreed on adopting a calendar format wherein the dates when orders could be placed and when orders were not taken were clearly marked out. Extremely easy to understand, the format has gone down well with both the patrons and the visitors.
Benefits:
Fleur de Lis are scaling new heights of success with their jump online. Their daily orders have almost doubled up. The attractive and clear cut design, the intelligible set up and easy functionality of the software has made the site a favorite among the visitors. The shopping cart software incorporates unique features that sets the site apart like “Create Your Own Arrangement or Bouquet” wherein a visitor has the option of choosing flowers according to the strength of pocket and occasion apart from the safe and secure modes of transactions and customer account registration. Fleur de Lis is now a name to reckon with in the floral market, with its formidable and dynamic set up giving it an ever expanding clientele. |
