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Case Studies
Industry: Whole Sellers & Retail, Online Commerce Stores Nature of Business:
CooknKitchen is a well known and top quality brand name in Cookware and Kitchenware. This brand name has already stormed the web through E-Bay and other such third party channels. But now, the management at CooknKitchen realized that this is the high time to develop and patent complete and huge E-Commerce platform giving them complete autonomy! CooknKitchen approached Infinity to get the best ecommerce solution ever seen online for a Cookware vendor, and now they possess it. Issues Faced There are plenty of online storefronts for cookware, but no one platform featured all of the astonishing and enticing elements that CooknKitchen looked for their e-solution. CooknKitchen wanted to trade its own inventory without taking help of any middlemen, and required a solution that promised a sophisticated Content Management System that enabled them to update their inventory, manage special offers, provide complete order reporting and customer information, and keep a check on a series of cutting edge CRM features that no other cookware ecommerce site can boast of. Remedies Infinity developed a thousand hour application utilizing the dynamic platform of Microsoft .NET. The application is 3 tiers in shopping cart layout, allowing for complete control of Categories, Sub-Categories, and individual products. With an advanced shopping cart facility that allowed a wish list, basic and advanced criteria search, and completely dynamic product entry, the website ruled the industry pertaining to its features. This simply indicates that CooknKitchen can make as many changes to their shopping cart as they like, without incurring exorbitant hourly costs. As compared to Amazon.com, CooknKitchen.com enables sorting through products by brand, price, and rankings. Shoppers can filter through the vast selection by Department or by Brand. Each product offers up to 3 further cross sells, while each category offers Best Sellers that may further grab the surfer's interest. Moreover, CoonKitchen facilitates a shopper to recommend the product to a friend or simply buy and checkout. They can even view the Ratings that each item has gained from other shoppers. CooknKitchen customers can send each other Gift Certificates, or take advantage of the Special Package Deals that bundle several Brand products at wholesale prices. Members who have been sensible enough to sign up with this Storefront are provided with content rich and graphic HTML newsletters time to time, and can also enjoy the CNK Points Rewards program, which offers them a $10.00 rebate for every $250.00 that they pay out online! CooknKitchen is updated and revised on regular basis, as both Infinity and the management continue to be on top of the industry and deliver customer requirements, BEFORE they happen. Benefits CooknKitchen now operates, handles, and maintains a complete E-Solution that allows them to attain what they set out to do: retail their inventory to the entire online market directly, with a rich and strong platform with features and benefits that make the customers interested to keep visiting the site. By now, the management and sample case visitors have already assessed the website as an Amazon.com of the cookware industry. |
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