Case Studies

Nature of Business:

Alpha Software is a software development vendor famous for its avant-garde database software that allows customers to build breakthrough applications and solve database management problems, fast and easy. The company has carved a niche for themselves in the market with a growing number of consultants and developers opting for Alpha Software products, as they could deliver quality results in a short period of time.

Issues:

Alpha Software badly wanted to enhance their brand awareness in the World Wide Web and ensure steady and higher flow of visitors to their site; but the website was neither listed for any of the popular keywords/key phrase in any of the search engines nor had a presence in any of the directories. The company also had to keep up with the competitions of the other big players in their league. In spite of their email marketing and other online marketing strategies, they were not able to get the desired result till then.

Remedies:

With our proven expertise in the web marketing domain, we adopted the following step by step innovative SEO tactics to provide Alpha Software a clear-cut solution:

• Website Evaluation that focus on a deep study of HTML and links, Download Time, Meta Tag Status and search engine compatibility
• Research to identify target keyword(s)/key phrases, search engines and directories
• Website Optimization through content optimization, code optimization, mega tag optimization, internal link structure optimization
• Manual Submission of optimized web pages to search engines and directories
• Strategic Link Popularity Campaign
• Maintenance of the above strategies by updating with the latest trends and innovations in SEO

Benefits:

There was incredible increase in the number of visitors to the Alpha Software website. The phase-wise increase of visitors is as follows:

• 15,000 to 60,000 clicks on their site in a span of 3 months
• 100,000 visitors on Alpha Software in the next 3 months

In spite of competitive nature of the keywords we were able to get the desired results on database software, database design, web database, database management, database development, Filemaker Pro and Access Database. The good ranking in Google on keywords like Filemaker, MS Access and Microsoft Access gave Alpha Software a competitive advantage over its competitors. The brand image of the company grew at a staggering pace.