Case Studies
Industry: Whole Sellers & Retail, Online Commerce Stores
IT Services: e Commerce Solutions
Nature of Business:
Afterforwomen offers an array of beauty/wellness products targeting the fairer sex. It has been named AFTER as it targets women who have crossed forty years of their life. It is a common perception that women after forty are apt to look worn out with lost appeal and charm in their life. But the site afterforwomen brings all the charm and beauty back to their life. For sure, women in their 20s and 30s are always welcome to buy the product if they find them of their use, yet the site focuses especially on the 38+ females. The product line offered by AFW includes Creams, Tabs, Vitamins, etc. AFW makes a great example of B2C portal.
Issues Faced:
Because Afterforwomen was the first e-commerce business site of our client and therefore, they were a quite uncertain about the clientele requirement for us. The major challenge posed by this site development was on the verge of completion and the given time was about to expire, at this moment our client appeared with fresh demands such as integrating the whole secure section with the secure sockets layer, incorporating an overall new file in the product table and demanding it to be appeared in the administrator area.
The other challenging demand came up as the integration of the payment modules with the third party tool. This site had access only for registered users. With each registration, the user gets herself registered and provided an excel sheet containing the data of the consumer's details of the credit card. If the customer decides to purchase a product, the corresponding excel sheet of that system is mailed (in the third party's given format) to the third party where according to the stored details of the mode of payment, the batch order is made by the third party.
Remedies:
After a thorough and profound insight into our clientele specifications, Infinity decided to develop a user need based application, which is actually a data driven system. The system utilized three layers, the first layer being the public layer where a user can access any or all information about ‘afterforwomen'; the second layer was of the registration section where a new user could get her registered so as to be recognized as a valid user and the third layer was of the administrator level.
The tools and technologies used while developing AFW were;
- Active Server Pages 3.0
- ASP.NET
- FLASH
- VB Script
- SQL Server 2000
Benefits:
'Afterforwomen' now operates and maintains a complete E-solution that allows them to accomplish what they embarked upon; retail their inventory including their beauty and youth rejuvenating products to the entire online market directly, with a rich and deep platform full of features and benefits that makes the users interested in coming back for more. Afterforwomen's easy navigation has contributed more to make the site extremely user friendly to an extent that the management and the sample case visitors have started assessing the website as whole beauty industry. |
